Bringing Residential Solar to the Midwest Market

March 05, 2024

In recent years, there has been significant growth in the solar industry, primarily associated with sunnier states and areas. The conventional perspective is that solar installations are most effective in regions with abundant sunlight, which leads to widespread adoption in those places. However, advancements in technology and knowledge have made solar a viable option for those areas that were traditionally overlooked. By harnessing the power of the sun at a household level, residents become active participants in the transition towards clean energy. Bringing solar to the Midwest aims to redefine the narrative around suitable solar.

The state of solar in the Midwest

Common misconceptions about solar in the Midwest persist despite the region’s increasing interest in renewable energy. One prevalent misconception is that solar energy is ineffective in areas with colder climates or less sunlight. However, advancements in solar technology and tailored solutions have made it a viable and practical option for all. Another misconception is the perception that financial incentives and support are lacking in this region. For Minnesota, specifically, you can find all the information for 2024 online here. Also, you can find our solar tax guides on our website.

Overcoming barriers to solar adoption

The implementation and success of solar in the Midwest hinders on understanding the unique needs of Midwest homeowners. Unlike the typical solar states, such as California and Florida, the Midwest experiences distinct weather patterns. These differences have deterred people in the past from harnessing solar energy. For example, the Midwest can have harsh winters and varying degrees of sunlight throughout the year. As stated previously, the misconception is that the solar panels will not work as well in the colder months, however they don’t harness as much energy because of the shortened days, which happens everywhere.

Success Story

Everlight has made bringing solar to the Midwest a priority. Here is a review from a Wisconsin Everlight Solar Customer:

“For the summer months and much of the winter, I’ve had almost no additional electric bills. I’ve had neighbors tell me how high their bills are now due to increased electric rates, and can only advise them to check into this solar alternative especially with this company. With the increase in solar incentives now, this investment is proving to me to be a wise one for current expenses and for the future.”

Peggy D.

The landscape of solar energy in the Midwest is undergoing a transformative shift, challenging conventional beliefs and fostering a sustainable future. Overcoming barriers and misconceptions about solar efficacy will allow companies, like Everlight, to prosper. Financial incentives and support, often underestimated, play a significant role in making solar adoption accessible. The positive impact of solar energy is tangible in the Midwest and Everlight would be happy to help jumpstart the journey today. 

Find out if your home is good fit for solar today!